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Customer Experience in Healthcare encompasses the wide range of interactions that people have with the system, including patients, doctors, nurses, hospital staff, physician practices, health insurance, and condition management services.
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Healthcare delivery defines the experience and service value when customers seek and receive care, it includes cultural relevancy, easy access to information & good communication with healthcare entities.
The things that matter most: Who, What, How.
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Healthcare Marketing Strategic Pillars
Engagement • Acquisition • Conversion • Retention