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Customer Experience in Healthcare encompasses the wide range of interactions that people have with the system, including patients, doctors, nurses, hospital staff, physician practices, health insurance, and condition management services.
Design Process
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Healthcare delivery defines the experience and service value when customers seek and receive care, it includes cultural relevancy, easy access to information & good communication with healthcare entities.
The things that matter most: Who, What, How.
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Healthcare Marketing Strategic Pillars
Engagement • Acquisition • Conversion • Retention