Consumer Experience is the lasting impression customers have of your brand.
It describes the tangible and emotional experience consumers have while interacting with your brand. It's the holistic approach that combines elements of user experience, customer experience, marketing opportunities, and brand identity all in one. It includes thoughts, feelings, perceptions, and reactions to everything from direct marketing efforts to large-scale ad campaigns and specific product launches.
Consumer Brand Marketing Experience encompasses all the feelings consumers have before, during, and after interacting with your brand. 
Jell-O Brand Repositioning
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